The powerhouse pair behind We Are Savages, Aled Barry & Kimmi Hibel are drawn to all things beautiful, real and raw. They create all purpose basics and exclusive fashion wear for women and men. Their style is authentic, simple and organic, born from their artistic take on Bondi’s fashion scene. In this edition, we go behind the creative scenes and have a chat with Kimmi Hibel about what it’s really like as one half of an emerging creative powerhouse.
We can’t start the day without… An awesome breakfast! We are a pretty healthy couple and everyone knows that breakfast is the most important meal of the day!
How did ‘We Are Savages’ come to be? We Are Savages was just an idea that we both played around with for a while. We always wanted specific garments and accessories but could never find them. So one year ago, we hopped on a plane, went overseas, made some samples, went into production and the rest is history!
The coolest thing about our job is… It doesn’t really feel like a job. We are doing what we love and expressing ourselves creatively and that is so rewarding. We’ve also meet some really great people along the way and made relationships that will last forever.
The craziest thing that has happened to us is… The craziest thing that has happened to us is definitely launching our brand. We had a huge launch party, met so many incredible people and showcased what we had been working on for the last year.
In 2016 we’re determined to… Take We Are Savages to an international level. We want to show the rest of the world what we’ve created here in Australia.
What do you think will be trending in 2016? Off the shoulder everything & white basic button ups
What is the biggest risk you have taken with your designs? Using Leather as our main material. When people think of leather, they generally think jackets, bags, wallets etc. but we wanted to push the boundaries and make most of our garments of leather and create a more cutting edge vibe.
What are the top 3 essentials in your toolkit? A Tape measure, pins & water! (Sometimes we spend hours working on projects and forget to hydrate. So important when you’re trying to concentrate!)
What’s next for you? What’s next for us? We have a few exciting things coming up this year so you’ll just have to wait and see!
What has being a professional creative taught you? It has taught us to be brave and take risks. It has also taught us to be very open to other people’s opinions and artistic take on things.
What’s your advice for someone who wants to be a creative entrepreneur? Take all the risks and just go for it! Whatever your dream may be, big or small, you need work as hard as you can and make that idea come into fruition and the end result will be incredibly rewarding.
Where can we be friends and get social?